Privacy Policy

Introduction

Deepwell is committed to protecting the privacy and security of personal data we collect in the course of providing our artificial intelligence consulting services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

We operate in accordance with Singapore's Personal Data Protection Act 2012 (PDPA) and apply appropriate data protection principles to all information we handle.

For questions regarding this Privacy Policy or our data practices, please contact us at [email protected].

Data Collection Information

Personal Data We Collect

We collect the following categories of personal data:

• Contact information: name, email address, phone number, and business address
• Professional information: job title, company name, and role
• Communication records: correspondence with our team, inquiry details, and meeting notes
• Technical information: IP address, browser type, device information, and website usage data
• Project information: requirements, technical specifications, and engagement details

How We Collect Data

• Directly from you when you complete inquiry forms, send emails, or engage in telephone conversations
• Through website analytics and cookies when you visit our site
• From publicly available sources such as professional networking platforms
• During the course of providing our services through project collaboration

Legal Basis for Processing

We process personal data based on:

• Consent: when you provide explicit permission for specific processing activities
• Contract: when processing is necessary to fulfill our service agreements
• Legitimate interests: for business operations, service improvement, and communication
• Legal obligation: when required to comply with applicable laws and regulations

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, typically for the duration of our business relationship plus seven years for records retention requirements. Specific retention periods vary based on data type and legal requirements.

Data Usage Explanation

How We Use Personal Data

• Responding to inquiries and providing information about our services
• Delivering professional services and managing client engagements
• Communicating about projects, updates, and service-related matters
• Maintaining records for business operations and legal compliance
• Improving our website and service offerings through analytics
• Protecting our rights and interests, including preventing fraud

Data Sharing and Disclosure

We may share personal data with:

• Service providers who assist with website hosting, email delivery, and analytics (under appropriate data processing agreements)
• Professional advisors such as lawyers and accountants when necessary for business operations
• Law enforcement or regulatory authorities when required by law or to protect our rights

We do not sell, rent, or trade personal data to third parties for marketing purposes.

Marketing Communications

We may send service-related updates and information about our offerings to individuals who have expressed interest in our services. You can opt out of marketing communications at any time by contacting [email protected].

Data Protection Measures

We implement appropriate technical and organisational measures to protect personal data:

• Encryption of data in transit using TLS/SSL protocols
• Secure data storage with access controls and authentication requirements
• Regular security assessments and monitoring for potential vulnerabilities
• Employee training on data protection responsibilities and best practices
• Incident response procedures for addressing potential data breaches
• Data minimisation practices to collect only necessary information

In the event of a data breach affecting your personal data, we will notify you and relevant authorities in accordance with PDPA requirements.

Cookie Information

Our website uses cookies and similar technologies to improve functionality and analyse usage. We use:

• Essential cookies: necessary for website operation and security
• Analytics cookies: to understand how visitors use our website
• Preference cookies: to remember your settings and choices

For detailed information about our use of cookies, please refer to our Cookie Policy.

Your Rights

Under Singapore's PDPA, you have the following rights:

• Right to access: Request a copy of the personal data we hold about you
• Right to correction: Request corrections to inaccurate or incomplete data
• Right to withdraw consent: Withdraw previously given consent for data processing
• Right to data portability: Receive your data in a structured, commonly used format
• Right to object: Object to processing based on legitimate interests

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Personal Data Protection Commission of Singapore.

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal data.

Children's Privacy

Our services are intended for business professionals and organisations. We do not knowingly collect personal data from individuals under 18 years of age. If we become aware of such collection, we will take steps to delete the information.

International Data Transfers

Personal data may be transferred to and processed in locations outside Singapore where our service providers operate. We ensure appropriate safeguards are in place through standard contractual clauses or other approved mechanisms to protect your data.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or direct notification to clients. Continued use of our services after updates constitutes acceptance of the revised policy.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices: